Should You Match How Google Rewrites Title Tags?

Google sometimes rewrites the title tags of websites in the search engine results pages (SERPs). This can be done for a variety of reasons, such as to make the title more relevant to the search query, to make it more concise, or to remove duplicate titles.

Some people believe that you should match how Google rewrites your title tags. This is because they believe that Google’s algorithm is better at determining what makes a good title than humans are. However, others believe that you should not match Google’s title rewrites. They believe that you should create your own title tags that are as informative and relevant as possible.

There is no right or wrong answer to this question. It depends on your individual preferences and goals. If you want to maximize your chances of ranking high in the SERPs, then you may want to match Google’s title rewrites. However, if you want to have more control over the look and feel of your titles, then you may want to create your own title tags.

Here are some things to consider when deciding whether or not to match Google’s title rewrites:

Your target audience: Who are you trying to reach with your website? If you’re targeting a technical audience, then you may want to create your own title tags that are more informative. However, if you’re targeting a general audience, then you may want to match Google’s title rewrites so that your titles are more concise and easy to understand. Your SEO goals: What are your goals for your website? If you’re trying to rank high in the SERPs for a specific keyword, then you may want to match Google’s title rewrites so that your titles are more likely to match the search query. Your personal preference: Do you prefer to have more control over the look and feel of your titles? If so, then you may want to create your own title tags. Ultimately, the decision of whether or not to match Google’s title rewrites is up to you. There is no right or wrong answer. Weigh the pros and cons and decide what is best for your website and your goals.